Good guest communication is essential for a positive guest experience and can entice guests to book a return visit to your property. Clear, timely communication can greatly influence guests' perceptions and affect their reviews. In this support article, we'll explain how to send your guest a brief thank-you message that includes a discount code for a repeat stay.
Email Template & Trigger
Create an email template by navigating to Settings > Templates > Email tab > click the Create Email Template button > select the "Booking" option. Copy and paste the following values into your new email template.
Name:
Send Your Departed Guest a Discount Code to Return Visit to Your Property Email Template
From Name:
{MYCOFULL}
From Address:
{MYEMAIL}
To Name:
{CFULL}
To Address:
{CEMAIL}
Subject:
We'd love to host you again at {PDISPNAME}!
Body:
Hi {CFIRST},
We want to thank you again for choosing {PDISPNAME} for your {BARR} to {BDEP} stay. And we hope that you want to return again!
As a special enticement, we'd like to offer a special 10% discount code, FANCYSTAYAGAIN10 (2-night minimum stay), that you can enter during the checkout process on our website, {MYURL}.
Booking directly with us saves both of us a lot of fees--usually hundreds of dollars. It's not too early to start planning your next stay at {PDISPNAME}!
Again, thank you {CFIRST} for choosing {PDISPNAME} and we hope to host you again soon!
{MYFIRST}
Email message preview:
To add a trigger, navigate to Settings > Messaging > Triggers > and click + Create Trigger.
Type:
Scheduled Time
Event:
After > 30 > days after > Booking departs > at 9:00 AM
Conditions:
Email Address on File is One of > Has Real Email Address
Action:
Send Your Departed Guest a Discount Code to Return Visit to Your Property Email Template
SMS Template & Trigger
To create an SMS template, go to Settings > Templates > SMS tab > click the Create SMS Template button > select the "Booking" option. Copy and paste the following values into your new SMS template.
Name:
Send Your Departed Guest a Discount Code to Return Visit to Your Property SMS Template
To Phone Number:
{CPHONE}
Body:
We miss you, {CFIRST}, and we hope that you want to return again! We'd like to offer a special 10% discount code, FANCYSTAYAGAIN10 (2-night minimum stay), that you can enter during the checkout process on our website, {MYURL}. {CFIRST}! 😁
SMS message preview:
To add a trigger, navigate to Settings > Messaging > Triggers > and click + Create Trigger.
Type:
Scheduled Time
Event:
After > 30 > days after > Booking departs > at 9:00 AM
Conditions:
Phone Number On File Status is > Yes
Action:
Send Your Departed Guest a Discount Code to Return Visit to Your Property SMS Template
Variations
You work extremely hard to get return bookings. If you're like most hosts, it can take a decade to build a good list of return guests, and the more you have, the stronger your reputation (and easier your marketing) will be.
- Staggered Scheduling
- Consider creating a detailed schedule of staggered messages for your departed guests. Triggers can only send templates no more than 30 days after departure. Consider sending an email guest thank-you message with a review request 7 days after your guests depart, then following up with an email message to your departed guests 14 days after their departure that includes discount codes with an SMS follow-up message 30 days after departure.
- Return Discount Code Offers
- Consider including specific return discount codes in your email and SMS guest thank-you messages. You could also offer discount codes of varying amounts or percentages on a specific schedule to tempt your guest to book again.
- Include a Social Media Like or Follow Request
- Consider including a request to like or follow your social media channels (Facebook, Instagram, TikTok, X, YouTube) in your templates by including your social media field codes ( {MYFACEBOOK}, {MYINSTAGRAM}, {MYTWITTER}, {MYYOUTUBE}, {MYTIKTOK}).
Or even consider a combination of these ideas!