Chris Hynes said:
You want to segment your mailing list so you can target newsletters to a specific audience. Content that applies to a specific audience will get better response than general content blasted to everyone.
You may either send completely different newsletters to somebody who inquired and didn't book, vs those that booked.
Or you might send the same newsletter, but use some logic fields to reference when they stayed, or inquired, etc. to make the message personalized to their situation.
I understand the concept. I tried it every which way (segmented, non segmented, tailored, generic). It is a waste of time and effort. Most emails probably ends up in spam (never opened) and the few that are - generate no activity. I think email is dead as advert medium. Don't know about you, but every time I log into my email, all I do is delete delete delete. So does everyone else.
