Friday’s here, and so is your industry news! This week, we’re diving into the growing vacation rental demand at the Jersey Shore, legislative moves in North Carolina and Montreal, and Anna Maria Island’s ongoing recovery. Keep reading for the highlights.
Vacation rental demand at the Jersey Shore is rising for summer 2025, with bookings up 4.1% compared to last year, according to AirDNA. However, travelers are waiting longer to confirm their stays, reflecting ongoing economic uncertainty. While demand is strong, supply has tightened, with 5.1% fewer rentals available as some homeowners scale back their listings. At the same time, guests are booking later than in previous years, continuing a post-pandemic trend. Despite economic concerns, the Jersey Shore is set for a solid summer, though property owners may need to adapt to last-minute bookings and shifting traveler expectations.
North Carolina Senate Bill 291 clarifies homeowners' rights regarding short-term rentals. The bill prevents local governments from banning STRs, limiting rental nights, or requiring owner occupancy. It allows for regulations such as capping renters at two adults per bedroom, requiring one parking space per bedroom, restricting STRs to residential zones, and ensuring that the host or an authorized agent is within a 50-mile radius during rentals. Local ordinances can impose a permit fee of up to $25, with the possibility of revocation after five health and safety violations within a year, permitting hosts to contest issues. Overall, the bill protects homeowners’ rights and acknowledges the benefits of STRs for transient workers.
Montreal has tightened short-term rental rules following a 2023 fire that killed seven people, including six Airbnb guests. Rentals are now only allowed from June 10 to September 10, with fines of up to $2,000 for violations. The city hopes to return 2,000 units to the long-term market while enforcing stricter compliance. Alex Howell, Airbnb's policy lead for Canada, stated that the city's decision is “jeopardizing over $400 million in economic activity and more than 4,400 jobs”. The city plans to monitor the outcomes and adjust policies as necessary.
After the 2024 hurricanes, Anna Maria Island's vacation rental market is rebounding. A vacation rental company managing 600 island properties reported that by Thanksgiving 2024, 50% of their inventory was operational, increasing to 70% by Christmas, and they aim for 90% by early May 2025. Occupancy rates are nearing historical norms, with March 2025 at over 80%, compared to the typical 85%. Bookings for summer 2025 are strong, indicating a positive tourism outlook.
Vrbo has revealed its 2025 Vacation Rentals of the Year, featuring 10 standout properties across the U.S. These homes, ranging from three to nine bedrooms with nightly rates between $400 and $4,000, are located in top destinations like the Florida Panhandle, Scottsdale, and Gatlinburg. Selected based on guest ratings, host experience, and sought-after amenities like private pools and entertainment rooms, the properties cater to families and group trips. This year’s honorees also align with Vrbo’s trend report, showcasing destinations ideal for quiet escapes and reconnecting with loved ones. The list highlights the importance of Premier Hosts who ensure exceptional guest experiences.
That wraps up this week’s updates! As our industry evolves, we’ll be here to bring you the latest trends, regulations, and insights. Be sure to check back next week for more industry news and updates. Have a great weekend!