From Maui to Maryland: Short-Term Rentals Under Pressure as 2025 Unfolds

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Happy Friday! The vacation rental landscape continues to shift, with new regulations, legal battles, and evolving guest expectations shaping the market. From policy changes and community pushback to booking trends and rebranding efforts, here’s a look at the major developments making headlines this week.

As of April 21, 2025, Airbnb has implemented a global update to display the total price of listings, including all fees, by default in search results. This move aims to enhance price transparency for guests and aligns with regulatory pressures, such as the U.S. Federal Trade Commission’s “Junk Fees Rule.” Hosts and property managers are advised to reassess their pricing strategies to remain competitive under this new system.

Maui Mayor Richard Bissen has proposed phasing out more than 7,000 short-term vacation rentals in an effort to address the island’s severe housing shortage. While the plan could free up over 6,000 units for long-term residents, a UHERO study warns it may cause major economic fallout, including a $900 million annual drop in visitor spending and nearly 2,000 lost jobs. The Maui County Council has yet to vote on the proposal, but uncertainty is already impacting property owners and the broader tourism industry.

In Ocean City, Maryland, residents have initiated a petition to overturn a recent ban on short-term rentals in certain residential zones. The petition, which has garnered over 1,300 signatures, seeks to place the issue on the next election ballot, reflecting ongoing debates about the role of short-term rentals in community dynamics. 

Louisiana lawmakers are reviewing bills that would grant local governments the authority to regulate short-term rentals more effectively. Proposed legislation includes measures to enforce permitting and safety standards, as well as provisions allowing residents and organizations to take legal action against unlicensed rentals. These efforts aim to address concerns about housing availability and neighborhood impacts. 

New York City’s Office of Special Enforcement has filed a lawsuit against LuxUrban Hotels, Inc., seeking to enforce a $1.2 million judgment related to illegal short-term rental operations. The city alleges that LuxUrban attempted to evade accountability through corporate rebranding, emphasizing its commitment to upholding housing laws and regulations. 

Bookings by Canadian travelers for U.S. Airbnb accommodations dropped by 12.1% in March 2025 compared to the same period in 2024. This decline is attributed to escalating trade tensions and new tariffs imposed by the U.S. government. The decrease is notably impacting border regions and popular destinations for Canadian tourists. 

Summer rental bookings along the Jersey Shore are off to a sluggish start in 2025, prompting some property owners to reduce prices. Factors contributing to the slowdown include higher inventory levels and concerns about decreased Canadian tourism, influenced by recent trade disputes. 

Panama City Beach, Florida, historically known for its vibrant spring break scene, is implementing measures to transform into a family-oriented tourist destination. Efforts include stricter regulations on alcohol consumption, increased policing, and the introduction of new attractions like a $60 million Dolly Parton-owned venue. 

A recent report from Phocuswright indicates that the short-term rental sector’s growth has plateaued, with usage among U.S. leisure travelers remaining steady since 2020. Challenges include increased scrutiny, inconsistent guest experiences, and competition from traditional hotels. The industry is urged to enhance transparency and service quality to meet evolving consumer expectations. 

That’s a wrap for this week! Stay tuned for more updates on the ever-changing landscape of vacation rentals.