Viral marketing idea

Hey..
I've been thinking about this for a long time and I think I might know how to make it work. If I could automate the viral marketing for my vacation rental by rewarding people that refer their friends (and they book)...I'd have a viral marketing engine....

Here's some software that I just found that I think might work if we could figure out how to integrate it with OwnerRez!! https://upviral.com/

I'd love your thoughts on this.

That looks pretty cool, although I'm not sure exactly what it does from their website.

How would we integrate? Discount codes or some such?

Not really sure yet. I think I'd do something like AirBnB does...offer $50 for every referral that books and offer the referral a discount because they were recommended by a friend (kinda like an affiliate program).