Our OwnerRez Hosted Websites are already optimized for discovery and indexing by the major search engines, such as Google. This can be expected to take time, but there are commonly available tools that can assist in that process, such as Google Webmaster Tools.
We have not found any commercially-available SEO services to provide any useful value, but, if you do desire to engage such a service, they generally want to place entries in the HEAD area of your website. This is accessible on the Head tab under the Theme & Layout button in your Hosted Website settings.
It is not normally possible to compete in the search engines against the vast advertising power of vacation rental listing channels such as Vrbo and Airbnb - your website normally builds repeat business from guests who first find you via the channels, and then book directly for later visits. Ordinarily, you will rarely if ever have guests who find you via a simple Google search.
However, we have had some clients find success in the search engines in smaller markets, through creating unique and relevant local content on a Custom page on their Hosted Website. This might be a regularly-updated calendar of local events; an index of local attractions with links out to their own websites and links back to your site from theirs; reviews of local restaurants; or many other possible ideas. Google places a high value on this.
