Seasonal rates maximize revenue during high-demand periods while maintaining occupancy year-round. They capitalize on peak travel times, holidays, and local events, ensuring competitive pricing that reflects market demand and helps cover operational costs during slower periods. Seasons specify a time period determined by a specific date range.
Recurring seasons indicate a month/day span that repeats yearly, which is ideal if your rates remain consistent from year to year. Specific Dates seasons specify a month/day/year to month/day/year period that does not recur.
Remember the following:
- Season rules override property rules, including minimum and maximum stay periods and changeover days.
- Specific date seasons override recurring seasons.
- Shorter seasons that overlap longer seasons can replace the longer season.
- Rates Calendar rule changes take precedence over season rules.
Seasonal Rates
First, if you haven't yet set up seasons, go to Settings > Seasons to define the date ranges for which you want to provide rates.
Once you configure the seasons, go to Settings > Pricing > Seasonal Rates. This will bring up the seasonal rate editor.
Up to 50 properties can be displayed in the abbreviated format grid pattern. Hovering over the Abbreviated Properties will display the property name, in this case, Beach Barn.
You'll see the seasons down the left and the properties across the top. The Season row will display either the configured property code or the property's initials (if no code is configured).
Properties
Use the Property dropdown list to select which properties appear in the Seasonal Rates table, and use the Select button to select all or the Clear button to deselect properties.
Seasons
Up to 70 seasons can be displayed in the Seasonal Rates grid. Use the Seasons dropdown list to select which seasons appear in the Seasonal Rates table, and use the Select button to select all or the Clear button to deselect seasons.
Selection Modes
Using the upper right Selection mode, users can Toggle or Drag to select seasons for one or more properties. The selected seasons will be highlighted in green as shown below.
- The Toggle mode allows users to click/tap and select individual seasons for one or more properties.
- The Drag mode allows users to click and drag rates to select one or more seasons for one or more properties.
When users click Set Rates, a modal will pop up that allows them to set both Night and Weekend Night Rates. In this example, we are setting our Night and Weekend Night Rates to $150 and $200, respectively. Because this season did not have any rates set for this season, the options to Increase Rates by percentage or amount are crossed or striked out. Click on Update.
And you can see our new Seasonal Rates.
Each cell will show the Nightly rate, or Night/lyWeekend Night rates if you have both configured for a season/property.
Batch Copy
For complete instructions, see our Batch Copy Rates support article.
Overlapping Seasons
The seasonal rates system allows overlapping seasons. When evaluating rates, the system will prefer specific-date seasons over recurring seasons and shorter seasons of the same type over longer seasons. If the seasons are the same length, it will prefer seasons with seasonal rates over seasons with no seasonal rates.
For example, you might have a Winter season from 1 December to 31 January and a Christmas season from 20 December to 30 December. A booking from 18 December to 22 December would get a couple of days from the Winter season and a couple of days from the Christmas season.
Remember the following:
- Season rules override property rules, such as minimum and maximum nights and changeover days.
- Specific date seasons override recurring seasons.
- Shorter seasons that overlap longer seasons can replace the longer season.
- Rates Calendar rule changes take precedence over season rules.
For Minimum Nights rules, the system evaluates direct and channel bookings differently.
- For direct bookings, the system uses the rule evaluation setting you configured in your Pricing Preferences.
- If Evaluate Rules is set to
Arrival Night OnlyIt will evaluate based on the arrival night, as the channel bookings do. - If Evaluate Rules is set to
All Nights Of Stay, the system finds all possible seasons for the booking dates and selects the one with the highest min nights. If there is a nightly rate set for a night, that overrides any min nights setting from season or property rules.
- If Evaluate Rules is set to
- For channel bookings, the system evaluates the Channel Default Rate based on type and length, and nightly rates together (you can see the effective rules on the Rate Calendar). Then the minimum night validation is based on the minimum nights value for the arrival day.
Also, note that any gap management rules you have configured can override other min night settings.