Seasonal rates maximize revenue during high-demand periods while maintaining occupancy year-round. They capitalize on peak travel times, holidays, and local events, ensuring competitive pricing that reflects market demand and helps cover operational costs during slower periods. Seasons specify a time period determined by a specific date range.
Recurring seasons indicate a month/day span that repeats yearly, which is ideal if your rates remain consistent annually. Specific Dates seasons specify a month/day/year to month/day/year period that does not recur.
Remember the following:
- Season rules override property rules, such as minimum and maximum nights and changeover days.
- Specific date seasons override recurring seasons.
- Shorter seasons that overlap longer seasons can replace the longer season.
- Rates Calendar rule changes take precedence over season rules.